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Among the slate of publishers and streaming platforms at this year’s Digital NewFronts, Target’s place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business—for other brands.
During its NewFront presentation today held at New York’s Metropolitan West, Target unveiled Roundel, its newly revamped in-house agency and media network formerly known as Target Media Network.
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