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Target and Walmart Are Focusing on In-Store Ease for the Shorter Holiday Season

There are 6 fewer days between Thanksgiving and Christmas this year

Two horizontal images, one on top of the other, of store team members setting up for the holidays.
Both Target and Walmart are rolling out holiday deals earlier this year.Target, Walmart
Headshot of Diana Pearl
By Diana Pearl

October 24, 2019

Halloween is one week away, but retailers are already looking ahead to the December holiday season—and all the shopping that comes with it.

Headshot of Diana Pearl

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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