Target and Walmart Are Focusing on In-Store Ease for the Shorter Holiday Season

There are 6 fewer days between Thanksgiving and Christmas this year

Two horizontal images, one on top of the other, of store team members setting up for the holidays.
Both Target and Walmart are rolling out holiday deals earlier this year. Target, Walmart

Halloween is one week away, but retailers are already looking ahead to the December holiday season—and all the shopping that comes with it.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.