A Tale of Two Auctions: How Radio Outpaced Cable

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NEW YORK For close to a year, online auctioneer eBay has been working with advertisers, agencies and cable networks to establish an Internet-based marketplace for TV ads, but it hasn’t had an easy time of it. A similar marketplace for radio ads has been in the works for about half that time, but the process went much more smoothly.

Both went live last week.

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