Take a Peek Inside Denny's New Mammoth Rolling Restaurant

53-foot trailer kitchen trucks breakfast to those affected by natural disasters

Today’s CMO has many missions—creating clever ad campaigns, promotional tie-ins, strategic partnerships, a vigorous social-media presence and so on. In that respect, Denny’s CMO John Dillon is no different from his peers. But a few months back, Dillon had another mandate, and this one was unique.