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Tag Heuer’s chief executive Frédéric Arnault aims to grow the luxury watch brand into a $1 billion company. And with its latest multimillion-dollar advertising campaign featuring brand ambassador Ryan Gosling, it already has the mindset of a billion-dollar brand.
The LVMH-owned Swiss company, founded in 1860 by Edouard Heuer, has been under the direction of Arnault since the summer of 2020. He sees the brand as being “a marriage” between watchmaking history, iconic design and innovation, while reflecting the speed of sports such as motor racing, tennis and golf.
“We
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