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NEW YORK Having consumers star in or even make commercials is quickly becoming old hat, but what about casting their avatars?
Taco Bell, part of Yum! Brands, is exploring this area through an online casting call for fans to create a digital representation of themselves, through an uploaded photo, then record a 15-second rationale for starring in the commercial. Three consumer avatars will then “star” in a 30-second spot promoting the idea of a “fourth meal,” a late-night snack.
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