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As investment management firm T. Rowe Price increases its focus on exchange-traded funds (ETFs), it has named Theresa McLaughlin head of global marketing.
A marketing veteran with over 25 years of experience, McLaughlin’s responsibilities will include marketing campaign development, brand strategy and management, digital solutions and client experiences, and investment and product content. She has an extensive amount of experience in the digital space, having spearheaded a digital transformation for TD Bank.
ETFs are funds whose values are tied to a market like the S&P 500 or even entire industry sectors or specific commodities.
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