Toilet paper saw incredible sales in the early days of the pandemic when consumers rushed to stock up on the essential product, leading to a 58% increase in bathroom tissue sales year-over-year in March and April. At the same time, Kimberly-Clark, parent company of Cottonelle, was up 45% in profits, with its products selling out across the country.
But as demand works its way back down to normal, the brand is looking for creative ways to continue to reach consumers.
Cottonelle
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