The Big Game

T-Mobile Claims This Ad Was Banned From the Super Bowl

Tom Brady and Rob Gronkowski star in the rejected spot; the carrier will still run two other ads in Sunday's Big Game

Tom Brady and Rob Gronkowski are in the Super Bowl, and star in the ad, but not at the same time. T-Mobile

By Patrick Kulp

February 5, 2021

T-Mobile is claiming that one of the ads it had planned to run in Sunday’s Super Bowl has been blocked because of a “protected rights deal” with the game’s official telecom sponsor, Verizon.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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