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As of Thursday, patrons of Dunkin’ Donuts could step into the shops and behold a small miracle—racks and racks of those dizzyingly colorful donuts, all of them chemical free. After much work, the donut chain finally gave the boot to artificial coloring (though some limited-edition donuts may still contain it).
“Eliminating artificial dyes from our donuts is an incredible milestone,” CMO Tony Weisman said in a statement, beaming that Dunkin’ will now furnish customers “with simpler ingredients while still delivering the delicious taste and vivid colors expected with our donuts.”
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