Swardlick Fashions New Mantra for Juice Marketer

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BOSTON Swardlick Marketing Group has launched its first effort for Mott’s applesauce and apple juice products.

The “Get Apple Healthy” campaign targets Gen X moms and nutritionists. Work from the independent agency in Portland, Maine, includes a logo, in-store and collateral executions, public relations, direct mail and online components.

The shop has proven expertise in the health and nutrition marketing arena, having worked with the Wild Blueberry Association of North America and the Produce for Better Health Foundation.

“Swardlick

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