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Ready, kids? With a mere 20 days left before Mother’s Day, soon dad'll buckle you into the Prius for the annual trip to the mall so you can pick out a nice card for mom.
Yeah, sure.
As all consumers know (kids especially), the Web provides myriad ways to say I love you—some of them heartfelt but all of them instant and free. For paper-card companies, the coming of rude little upstarts in the e-card and social-media realm has been anything but joyous news.

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