Ideally, sustainable tourism minimizes the energy used and pollutants created by the travel industry. Responsible tourism conditions visitors to avoid packing into popular destinations at once and eroding them beyond repair.
Marketing can encourage both, but achieving these goals requires more than words, campaigns and Instagram-worthy pictures.
Utah-based advertising and design agency Struck was asked by the Utah Office of Tourism to encourage responsible tourism during the pandemic. After encouraging people to stay home during the early onset of Covid-19, the tourism office and Struck’s “Forever
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