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“Remember Surge? Neon green? It was ’90s in a can!”
That’s the sales pitch to passersby in a recent stunt from agency Momentum for Coca-Cola Freestyle, the many-flavored Coke machine that lets you pick from a baffling array of soda options. Now that lineup, at least at select Burger King locations, includes retro beverage Surge, an unnervingly bright green citrus soda that went off the market in the early 2000s.
To lean into the debatable excitement for the brand’s (sigh) resurgence, Momentum created a teaser video—in the vein of a sleek Apple product reveal—announcing a Surge-specific pager, which will let you know when Surge is on sale via Freestyle machines at Burger King.
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