Supplies And Demand

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Making office supplies fun isn’t easy. But DDB in Chicago has a hit with “Rubberband Man,” its happy-go-lucky office-supplies-clerk character for OfficeMax who has danced his way to a back-to-school sequel spot and an Emmy nomination.

The original spot, which broke in December, shows the friendly worker, played by 30-year-old actor Eddie Steeples, his hair a giant Afro with a big wedge in it, strutting and dancing through an office.

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