Super Saturday Numbers Show the Strength of Offline Retail

Online orders hit a low this year

people shopping in a mall
The NRF estimated 148 million Americans were going to shop on Super Saturday. Getty Images

Super Saturday—otherwise known by its other moniker, Panic Saturday—is the last big shopping day before Christmas.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.