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Another surprising newcomer joined the Super Bowl advertiser list.
It’s A 10 Haircare has purchased a 30-second Super Bowl ad, to air in the third quarter, for the first time ever.
Owned by hair stylist and entrepreneur Carolyn Aronson, this will be the first privately owned professional hair care company to air a Super bowl ad. Her husband, Jeff Aronson, is the founder and former CEO of Cash4Gold, which makes them the first (and only) couple to launch Super Bowl ads independently of one another.
The commercial will “creatively showcase It’s a 10 Haircare’s core philosophy and also promote its expansion into the male hair care category,” according to the news release.
It’s
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