Super Bowl Ad Tracker: What to Expect in the 2014 Game

Everything we know, updated continually

Welcome to Adweek's Super Bowl Ad Tracker, where we post everything we know about the advertising planned for the 2014 game. Priced at a whopping $4 million per 30 seconds, the game's ad slots were already sold out months in advance. As the details of these Super Bowl ads continue to be revealed, we'll drop them into the Ad Tracker below, so check back regularly for updates.

Recent updates:

Chrysler announced it will have three spots in the Super Bowl, but the automaker won't yet say which models will be featured.

Bud Light has posted its highly anticipated spots featuring Arnold Schwarzenegger and other celebrities.

Budweiser's second Super Bowl spot, featuring a soldier's homecoming, is now live.

GoPro's spot will show the opening moments of Felix Baumgartner's 24-mile plunge to the earth in October 2012.

T-Mobile will have three Super Bowl ads (two already live) starring Tim Tebow.

Heinz has debuted its Super Bowl ad, in which hundreds of ketchup fans hum a happy tune.



Audi. Following up its popular "Vampire Party" and "Prom" spots from recent years, Audi will be back with a :60 slated to run right after the halftime show. The ad, created by Venables Bell & Partners, will feature the 2015 Audi A3 sedan. Teasers for the spot feature a crossbred canine called the Doberhuahua, which seems positioned to star in the Super Bowl spot. UPDATE: Here's the ad, in all its chaotic canine glory.

CarMax. Last seen in the 2011 game, CarMax returns to the Super Bowl this year with a :30 from Silver + Partners called "Slow Clap." And while it features a highly tweetable cameo from Sean "Rudy" Astin, most of the brand's buzz will likely come from its all-puppy version of the ad, called "Slow Bark."

Chevrolet. After GM sat out the game last year, reportedly due to the previous marketing chief's concern over high ad prices, the automaker will return in 2014. The Chevrolet Silverado is expected to be the focus. UPDATE:  Here's the Silverado ad, titled "Romance" and featuring a bull getting ready to breed.

Chrysler. Perenially secretive advertiser Chrysler won't confirm or deny a report in Billboard that it will have a Super Bowl ad starring Bob Dylan. UPDATE: Chrysler announced it will have three spots in the game, though the models being featured and the agencies involved are still under wraps.

Hyundai. Making its seventh Super Bowl ad appearance, the Korean automaker will have two 30-second spots in the 2014 game. In a change from its usual approach, Hyundai will actually be featuring celebrities this time around, with three as-yet-unnamed celebs slated to appear in one of the ads. For a sneak peek at the concepts, check out Adweek's exclusive preview. UPDATE: The spots are live.

Jaguar. The venerable British luxury automaker is working with Spark 44 and Mindshare to make the brand's Super Bowl debut in 2014 with a second-half spot promoting its new F-Type coupe. This teaser clip, which revealed the involvement of famed actor Ben Kingsley, was followed up by the announcement that the ad would also feature Tom Hiddleston (Loki from The Avengers) and Mark Strong (Lord Blackwood from 2009's Sherlock Holmes).

In addition, Gawker's sponsored content division, Studio@Gawker, is maintaining a Good to Be Bad blog along with some countdown projections in major cities to help tease the spot, which makes light of the fact that British actors are often cast as Hollywood villains. "In the world of pop culture," the brand said in a statement, "villains disrupt the status quo and challenge the establishment, while living one step ahead of, and better than, the pack." UPDATE: The ad is now live.

Kia. The frequent Super Bowl advertiser will return, this time with a 60-second parody of The Matrix starring Laurence Fishburne and promoting Kia's new rear-wheel flagship K900 model. According to Automotive News, the sedan will debut in early 2014 with a sticker price starting around $50,000. The :60 was created by longtime agency David&Goliath. UPDATE: The spot is now live.

Toyota. The Muppets and muscular actor Terry Crews star in a :60 from Saatchi & Saatchi L.A. The ad for the 2014 Highlander shows what happens when Crews' character, a buttoned-up workaday type, goes for a wild ride with Kermit, Animal, Fozzie and friends. The spot will also promote Disney's upcoming film, Muppets Most Wanted. Check out the teaser clip for a taste of what's to come. UPDATE: The ad is now live.

Volkswagen. Still trying to replicate its interstellar success with Little Vader in 2011's "The Force," Volkswagen returns to the Super Bowl for its fifth consecutive year. This time, however, frequent agency collaborator Deutsch L.A. is out of the picture, and year-old agency Argonaut is leading the creative. In a set of teaser clips, VW claims to have been researching the many ingredients for a perfect Super Bowl ad, including babies, crotch hits, Carmen Electra and more. UPDATE: The ad is live and imagines a world in which German engineers sprout wings each time a VW hits 100,000 miles.


H&M. Nearly naked in 2012's first Super Bowl spot for the retailer, David Beckham this year will be back and selling his personal line of clothes in a new way. The spot will allow owners of certain compatible devices to buy David Beckham Bodywear items directly through their TVs


Bud Light. America's best-selling beer will star in three of Anheuser-Busch InBev's five Super Bowl ads as Bud Light undergoes a long-awaited repositioning. Launching the new Bud Light tagline, "The perfect beer for whatever happens," will be a :30 and a :60 packed with celebrities, including Arnold Schwarzenegger. The two ads from BBDO together depict an "Epic Night" created for one unsuspecting beer drinker and involving hundreds of actors. Watch the six teaser clips to get a taste of what's in store. A third Bud Light ad, the 30-second "So Cool" from Cannonball, will unveil a new re-closable aluminum bottle. UPDATE: The celebrity spots are now live.

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