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With any rule, there are exceptions, but generally, revisiting a popular Super Bowl ad is dicey. Rarely does the sequel surpass the original.
Volkswagen’s “The Force” from Deutsch Los Angeles was a huge hit in 2011 and has since tallied 60 million YouTube views. But what about its successor, “The Dog Strikes Back,” in 2012? That one fell so flat, it’s not even on VW’s YouTube channel anymore.
Even more infamously: TBWA\Chiat\Day’s Orwellian “1984” for Apple is generally considered the best Super Bowl ad of all time.