Months Ahead of Super Bowl 56, Ads Are Nearly Sold Out. Here's Why

Unlike the supply chain problems at retailers, NBC engineered this shortage


Clock it: Roughly four months before kickoff, the first ad announcement for Super Bowl 56 is in the books. 

Is that too early? As anyone concerned about supply chain-related shortages in the coming months can tell you, getting ahead of the rush isn’t such a bad idea.

In the middle of a pandemic-plagued, fan-less 2020-21 season, the National Football League renewed its sponsorship deal with Intuit and its TurboTax brand. The tax preparation software provider has been a fixture at eight consecutive Super Bowls, and it’s getting ahead of tax season once again at Super Bowl LVI on Feb.

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