Clock it: Roughly four months before kickoff, the first ad announcement for Super Bowl 56 is in the books.
Is that too early? As anyone concerned about supply chain-related shortages in the coming months can tell you, getting ahead of the rush isn’t such a bad idea.
In the middle of a pandemic-plagued, fan-less 2020-21 season, the National Football League renewed its sponsorship deal with Intuit and its TurboTax brand. The tax preparation software provider has been a fixture at eight consecutive Super Bowls, and it’s getting ahead of tax season once again at Super Bowl LVI on Feb.