Sunny Web Ad Forecast Belies Concerns

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NEW YORK Internet executives gathered for Advertising Week here gave off the palpable feel of a winning team at a victory celebration. Greg Stuart, outgoing CEO of the Interactive Advertising Bureau, told a packed room at the group’s MIXX Conference, for instance, that, by its own calculations, Web advertising was nearly an $8 billion business in the first half of the year, continuing a four-year rapid expansion.

Despite the buoyancy-and sense of vindication, there was an undercurrent of restraint.

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