Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung.
Mobile ad firm UberMedia aims to be a part of the mix, launching a new ad product called UberAds that targets app users based on their social media data and location.
“So if you follow Tom Cruise on Twitter and are near a theater, you could see an ad for movie tickets,” explained Bill Gross, UberMedia CEO.
NBCUniversal recently tested UberAds on UberMedia's mobile apps network for Cruise’s sci-fi flick Oblivion and garnered a 4 percent click-through rate (versus the industry average of below 1 percent).