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With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung.
Mobile ad firm UberMedia aims to be a part of the mix, launching a new ad product called UberAds that targets app users based on their social media data and location.
“So if you follow Tom Cruise on Twitter and are near a theater, you could see an ad for movie tickets,” explained Bill Gross, UberMedia CEO.
NBCUniversal recently tested UberAds on UberMedia's mobile apps network for Cruise’s sci-fi flick Oblivion and garnered a 4 percent click-through rate (versus the industry average of below 1 percent).
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