How to Successfully Fill the Shoes of a Larger-Than-Life Founder

What we can learn from the failures and successes of Jeff Bezos, Steve Jobs and more

For many first-generation tech companies, their brands are synonymous with the people who created, nurtured and passionately grew them to what they are today. These founders define the brain trust, values, purpose and aesthetic of their companies, setting the bar for their customer experience and relationship.

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This story first appeared in the Sept. 13, 2021, issue of Adweek magazine. Click here to subscribe.