Brendán Murphy

Brendán Murphy

Opinion Contributor
Brendán Murphy is a senior partner at Lippincott. A native of Dublin, Ireland, Brendán has over 20 years of experience creating and implementing global corporate identity programs across the full range of media from print- and web-based applications to environmental graphics.

Breaking Down the Significance Behind Pantone’s Color of the Year

Pantone's Color of the Year is classic blue, which is both traditional and comforting to consumers and brands alike.

How Brands Can Use Research to Hone a Design or Logo

Knowing your audience and goals with these components will help creative shine.