Brendán Murphy

Brendán Murphy

Opinion Contributor
Brendán Murphy is a senior partner at Lippincott. A native of Dublin, Ireland, Brendán has over 20 years of experience creating and implementing global corporate identity programs across the full range of media from print- and web-based applications to environmental graphics.

How Brands Can Use Research to Hone a Design or Logo

Knowing your audience and goals with these components will help creative shine.