Subway has added Seattle’s Best to its breakfast menu. The coffee brand, owned by Starbucks Corp., has entered a deal with the sandwich chain for exclusive coffee distribution in Subway stores.
While Seattle’s Best is already sold in supermarkets and served over 6,000 foodservice locations, this deal will bring the brand to an additional 9,000 U.S. Subways and 800 Canadian locations by the end of this year, with further plans to expand in 2010.
Not only will Seattle’s Best be expanding its reach, but Subway will also showcase the brand name on the menus to attract customers to their breakfast options. The sandwich shops will offer both regular and decaf Seattle’s Best Blend, Henry’s Blend or 6th Avenue Bistro Blend.
“We recognize that a great cup of coffee can be an integral part of one’s day,” said Suzanne Greco, director of research and development for Subway, in a statement. “The blend selections available from Seattle’s Best Coffee will wonderfully compliment our breakfast menu.”