Sarah Knapp

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General Mills to Shrink Sugar Content in Cereals

Brand Marketing

General Mills has committed to reducing the sugar in the cereal brands it advertises to children under the age of 12. It will shrink the amount to single grams of [...]

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Champagne Bureau Debuts Effort to ‘Unmask’ Impostors

Brand Marketing

The U.S. Champagne Bureau has introduced a campaign dubbed “Unmask the Truth” to raise awareness of American sparkling wine producers who incorrectly label their products as “champagne.” The main ad [...]

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ESPN Deportes Winter Baseball Push Takes Flight

Brand Marketing

ESPN Deportes launched a new campaign for its Dominican winter baseball season. The Spanish-language campaign, via creative agency LatinWorks, will run until the end of December and will utilize radio, [...]

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Coca-Cola Unifies Juice Brand Designs

Brand Marketing

The Coca-Cola Company has re-designed the packaging for its portfolio of global juice brands. The revamped line will make its debut this month with a new design for Minute Maid, [...]

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Subway Serves Up Seattle’s Best

Brand Marketing

Subway has added Seattle’s Best to its breakfast menu. The coffee brand, owned by Starbucks Corp., has entered a deal with the sandwich chain for exclusive coffee distribution in Subway [...]

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Volkswagen’s Virtual GTI Launch

Brand Marketing

Volkswagen is promoting its 2010 GTI vehicle by putting consumers behind the wheel of a new iPhone application. The free Real Racing GTI app lets users race against other cars [...]

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NBA Looks to Score More Hispanic Fans

Brand Marketing

To further embrace the Hispanic community, the National Basketball Association is launching a new marketing campaign entitled “éne•bé•a.” The “éne•bé•a” campaign will highlight the NBA’s Latino players. TV spots starring [...]

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Jelly Belly Puts a New Spin on ‘Gag Gifts’

Brand Marketing

In time for Halloween, the Jelly Belly Candy Company has launched a line of gift candies that will both trick and treat. The BeanBoozled promotion offers customers a chance to [...]

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Guests Do the Honors for Marriott

Brand Marketing

Marriott is showcasing its colorful clientele in a new advertising campaign. Titled “The Driven,” the ads do not use professional models, but instead incorporate actual customers of Marriott.  Marriott selected [...]

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Guests Do the Honors for Marriott

Brand Marketing

NEW YORK Marriott is showcasing its colorful clientele in a new advertising campaign. Titled “The Driven,” the ads do not use professional models, but instead incorporate actual customers of Marriott. [...]