Showrooming is a Very Real Problem for Car Dealerships, Too

63% use their smartphones while at an auto lot


There’s been a lot of attention paid to the harm done to big-box stores when shoppers check out merchandise in brick-and-mortar outlets, only to buy it online (often at Amazon) for less. Now, a new study by Placed Inc. shows that showrooming is also a factor in the biggest purchase many consumers will make: cars.

Placed measures the locations of mobile phone owners who have opted to have their whereabouts tracked, then overlays that information with survey data.

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