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There may be reason for some retailers to be hopeful about the upcoming, expected-to-be-quite-gloomy holiday shopping season–if your brand sells products on the Web that is.
According to new @Plan report issued by Nielsen Online, online shopping is very much mainstream behavior, as 78 percent of adult online consumers purchased something on the Internet over the last six months. Perhaps not surprisingly, travel was the top online shopping category, as 38 percent of users made some sort of travel related purchase over the past six months according to Nielsen’s latest @Plan report, which is based on surveys of close to 36,000 U.S.
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