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CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently, which makes their professional relationship with the CEO even tighter. That’s one of the big takeaways from Boathouse’s third edition of its “CEO Study on Marketing and the CMO.”
The study provides insights from 150 CEOs from top U.S. public and private companies across 17 industries, from CPG to healthcare and telecommunications. The study shows where CMOs are winning and losing, where they are showing signs of success and any issues the CEO sees in the overall job.