Study: CEOs Believe the Performance of Their CMOs Is Improving

Boathouse's research found AI is helping to break down silos as CEOs push for its adoption

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently, which makes their professional relationship with the CEO even tighter. That’s one of the big takeaways from Boathouse’s third edition of its “CEO Study on Marketing and the CMO.”

The study provides insights from 150 CEOs from top U.S. public and private companies across 17 industries, from CPG to healthcare and telecommunications. The study shows where CMOs are winning and losing, where they are showing signs of success and any issues the CEO sees in the overall job.

Boathouse

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in