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NEW YORK Paramount Pictures is diving into consumer-generated media with a mash-up campaign that lets users create their own movie trailers for the upcoming thriller The Shooter.
The studio is providing 20 brief film clips, music and sound effects to help consumers craft their own promos. Users can embed the trailers in their MySpace profiles, blogs or Web sites and share them with friends via e-mail or mobile phone.
Amy Powell, svp, interactive marketing at Paramount, said the studio would use mash-up campaigns for other films, including Disturbia, a thriller set for release in April.
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