StrawberryFrog Severs Ties With Old Navy

NEW YORK StrawberryFrog has ended its relationship with Old Navy, the agency said today, because executives at the New York office want to pursue long-term retainer relationships.

This summer, Old Navy broke two television spots by StrawberryFrog. One, set in a Howard Johnson’s-style restaurant, showed fry cooks and waitresses serving up slacks and socks to families hungry for back-to-school wear. In another, young women harvested corduroy slacks from a farm field.

After ending its exclusive relationship with Deutsch/LA in Marina del Rey, Calif., in June, the San Francisco retailer began putting seasonal assignments up for review. Strawberry Frog won part of the client’s back-to-school work while Deutsch/LA grabbed Old Navy’s holiday assignment.

StrawberryFrog has declined to participate in any upcoming Old Navy project reviews, said CCO Scott Goodson. The client could not be reached for comment.

Since winning the Old Navy project, the agency has handled Heineken’s global UEFA sponsorship campaign, won a spot on the brewer’s global roster and added work from toymaker MegaBlocks in its New York office.