Stranger Leaves Post At Bozell Worldwide

Peter Stranger, managing partner of Bozell Worldwide’s Costa Mesa, Calif, office, has resigned from the agency, sources said last week.
Stranger left the shop of his own volition, prompted in part by the loss earlier this year of the creative portion of Bozell’s Taco Bell account, which he oversaw, sources said. Since the loss, Stranger has worked on the agency’s Great Western Bank business, in addition to other accounts. His departure coincides with the announcement last week of True North Communications’ acquisition of Bozell Worldwide.
Stranger told executives of his plans to leave the agency last week, and then departed for a three-week vacation, said sources. His future plans are unknown. It is uncertain how the management of the agency will be restructured.
Stranger headed up the agency’s Taco Bell Group until the shop lost the creative portion of the $200 million account to TBWA Chiat/Day’s Venice, Calif., office in March, without a review. The agency laid off about 30 employees after the loss. Taco Bell’s media continues to be handled by Bozell.
Agency executives did not return calls at press time. Dan Pittman, senior managing director of Bozell Sawyer Miller Group (Bozell’s public relations arm), stated: “There has been no formal announcement of Stranger’s departure. He is currently out of the country on vacation. When there is an announcement, if there is an announcement, we’ll let [Adweek] know.”
Stranger could not be reached at press time. He joined Bozell in 1995 after selling Stranger & Associates here to EvansGroup in Salt Lake City in 1994. –with Angela Dawson