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The Dentsu Aegis Network's branded content agency, The Story Lab, has two new leaders. Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, evp of strategy and brand partnership, have taken the reins from Angela Courtin, co-founder and president.
Eisenpresser and Pruitt will serve as co-leads; Courtin is stepping down to focus on her role as president of Dentsu Aegis in the U.S.
Eisenpresser co-founded The Story Lab with Courtin in January 2013. "This is my first agency gig; I'm not an agency person," Eisenpresser told Adweek.