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As the “Old Spice Shopping Network” makes its return, so does its determined—and somewhat omnipresent— salesman and celebrated odor analyst, Bob Giovanni.
“We’re excited to reintroduce our beloved ’80s pitchman Bob Giovanni in the most hilarious way that only Old Spice can do,” said Matt Krehbiel, Old Spice vp at Procter & Gamble, as the brand released a new set of oddball infomercial-style ads for its line of products designed to fight intense sweating.
This recent continuation of the 2016 campaign marks the return of Canadian actor Steven Ogg (The Walking Dead, Snowpiercer) as the over-the-top salesman who works overtime to represent Old Spice’s shower gels, sprays, shampoos and deodorants.
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