Diversity, Equity and Inclusion

Steps Brands Can Take to Make Their Strategies, Products and Mission More Gender Nonconforming

It’s a new era being largely spearheaded by Gen Z

Three people posing against a white background; on the left there is a woman sitting in another woman lap; on the right a man leans against a wall — Gender norms are changing and brands need to keep up.H&M

April 8, 2019

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

The phrase “gender nonconformity” is rippling through our culture and affecting every industry. This isn’t just a trend; it’s a fundamental shift in how society thinks about gender. From trans-identified models to androgynous fashion, we are entering a new era.

Rigel Cable

@rigelgemini

Rigel Cable is director of analytics and SEO at Astound Commerce. He is also a noted social media influencer Rigel Gemini on Instagram and YouTube.

Diversity, Equity and Inclusion

Steps Brands Can Take to Make Their Strategies, Products and Mission More Gender Nonconforming

It’s a new era being largely spearheaded by Gen Z

Rigel Cable

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Rigel Cable