Starwood to Name MediaVest

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NEW YORK Starwood Hotels and Resorts is poised to assign media chores on its estimated $50 million ad account to Publicis Groupe’s MediaVest, according to sources.

On Tuesday, a Starwood representative said the account was being placed in review [Adweek Online, Dec. 13].

Sources said, however, that the client could disclose its engagement of MediaVest here soon as tomorrow.

Officials

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