Starcom Execs Expand Roles

NEW YORK Starcom USA has revamped its executive operations team with presidential appointments and expanded duties for several senior managers.

Adding the title of president are: Steven Feuling, who also becomes chief consumer officer; Chris Boothe, who becomes chief activation officer; Andrew Swinand, who becomes chief client officer; and Kathy Ring, who helms Starcom’s Los Angeles operations and its Walt Disney business.

Those executives now take on expanded roles in long-term planning, talent management and financial operations to help CEO John Muszynski map out the agency’s future.

“We need to focus all our intellectual energies and resources on ways to better captivate consumer attention,” and those four managers are tasked with making sure Starcom accomplishes that goal, said Muszynski, in a statement.

Their new duties are as follows: Feuling will oversee the agency’s consumer marketing communication strategies in addition to continuing his business development and client chores; Boothe will direct all investment activities through the newly-established Starcom Activation Team; and Swinand will manage efforts to bolster client relations and develop propriety accountability measurements to track client returns on investment.

Previously, Feuling had been chief marketing officer, while Boothe and Swinand were evps and client directors. Ring led an L.A.-based team that serviced various Disney properties, among other accounts; she retains those duties while adding the title of president.