Laura Blum

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Columbia, Grouper Team for ‘Spider-Man’

Brand Marketing

NEW YORK Columbia Pictures has tapped user-generated video site Grouper Networks to spearhead a contest that will name two winners to report Spider-Man 3 news and help drive ticket sales [...]

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Will Promos Make a King of ‘The Queen’?

Brand Marketing

NEW YORK With Oscar balloting almost closed, movie marketers are working overtime to woo votes. Take, for example, Trailer Park CEO Tim Nett, who said he has cut some 60 [...]

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BMW Trumpets HD Radio Alliance

Brand Marketing

NEW YORK A month after disclosing that BMW would optionally install digital HD radio receivers in all of its 2007 models, the automaker has joined with the HD Digital Radio [...]

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Sawtooth Preps Blue Ribbon Makeover

Brand Marketing

NEW YORK To mine its iconic image and attract a new generation of beer drinkers, Pabst Blue Ribbon has tapped The Sawtooth Group as its agency of record for media [...]

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Blip.TV ‘Makes,’ Serves Web Ads

Brand Marketing

NEW YORK Video sharing site Blip.tv has introduced an interactive advertising tool that lets Web content producers create and serve ads for their programming. According to CEO Mike Hudack, the [...]

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GM Courts Youth With Video Ops

Brand Marketing

General Motors is joining the ranks of marketers trying to woo younger consumers by engaging their directorial skills. The carmaker is inviting aspiring producers to submit videos, then choosing a [...]

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Krillion Thinks Global, Searches Local

Brand Marketing

NEW YORK To connect retailers and manufacturers with local shoppers, tech startup Krillion has unveiled a search engine that trolls the Web for regional and national product intelligence and points [...]

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‘Afterworld’ to Debut on Bud.TV

Brand Marketing

NEW YORK Afterworld, a post-apocalyptic series on Anheuser-Busch’s new Bud.TV broadband channel, will have its own afterlife across mobile and game platforms. For its packager, Omnicom Group-owned branded content shop [...]

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Oddcast ‘Goes Yard’ to Sell Lawn Mowers

Brand Marketing

NEW YORK Outdoor power equipment manufacturer Yard-man is stretching its status as this year’s official Nascar lawn mower provider to launch a Web site featuring racing champs Greg Biffle and [...]

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Retailer ‘Takes It Outside’ in Backyard Show

Brand Marketing

NEW YORK Home Depot is sponsoring a reality series to give American backyards a facelift while driving traffic to its stores. Called Backyard Nation, the show will air on TLC [...]