Oddcast 'Goes Yard' to Sell Lawn Mowers

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NEW YORK Outdoor power equipment manufacturer Yard-man is stretching its status as this year’s official Nascar lawn mower provider to launch a Web site featuring racing champs Greg Biffle and Jamie McMurray. They appear as avatars that users can spruce up with digital gear and audio.

The virtual alter egos will begin posting speedway news reports once the site goes live Feb. 14.

Also available will be a dozen or so other customizable characters, giving users the ability to create and festoon numerous avatars on the branded site.

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