Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK To mine its iconic image and attract a new generation of beer drinkers, Pabst Blue Ribbon has tapped The Sawtooth Group as its agency of record for media and creative tasks.
Sawtooth’s inaugural effort will unfold in U.S. test markets by May, marking the beer’s first major campaign in five years.
In selecting the independent Woodbridge, N.J.-based shop, 163-year-old Pabst reportedly passed on several large mainstream agencies.
Sawtooth wrested the competitive edge by having “fully immersed themselves in understanding our brand,” said Brad Hittle, CMO, Pabst Brewing, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in