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NEW YORK Columbia Pictures has tapped user-generated video site Grouper Networks to spearhead a contest that will name two winners to report Spider-Man 3 news and help drive ticket sales for the movie’s May 4 release.
Called “The Face of the Fan,” the competition is Columbia’s third joint effort with Sony Pictures Entertainment brethren Grouper, a portal that lets users produce and share videos. Sony acquired Grouper in August.
The winners will serve as correspondents, creating videos with Spider-Man updates as well as special promos.
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