Just Before Closing Stores for Racial-Sensitivity Training, Starbucks' Reputation Hit a 10-Year Low

Starbucks's brand perception continues to struggle

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Starbucks could use a jolt.

The caffeine empire has received a flurry of bad press in recent weeks, and its workplace reputation just hit a 10-year-low, according to a new survey from YouGov’s BrandIndex.

The survey results come after two black men were arrested on April 12 at a Philadelphia Starbucks after sitting in the coffee shop waiting for a business associate. Employees at the store called the police after the men asked to use the bathroom without making a purchase.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in