Starbucks Touts Sustainability in New Campaign

The coffee chain aims to get the message out about its commitments via social outreach

someone recycling a starbucks coffee cup
Starbucks is launching a new social media campaign to tell consumers about its sustainability commitments. Starbucks

Starbucks today unveiled a new social media campaign to get the message out about the sustainability commitments it made last year, with the aim of cutting its carbon, water and waste footprints in half by 2030.

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@RichCollings Richard Collings is a retail reporter at Adweek.