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Starbucks today unveiled a new social media campaign to get the message out about the sustainability commitments it made last year, with the aim of cutting its carbon, water and waste footprints in half by 2030.
The international coffee chain found 74% of U.S. consumers believe a brand’s commitment to the environment is important in its own 2020 study, which underscores the need for such messaging.
Between the lines
As part of the effort, the chain is airing a two-minute video on YouTube and IGTV and Starbucks Stories through the month of April.