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That was fast. When Doner Detroit execs read about Stanley Steemer’s search for an ad agency, they got in touch with the Dublin, Ohio-based company, which was already down to creative finalists. Within four weeks Doner won the business. (Horizon handles the media business.)
In 2012, the cleaning services company spent $40 million in measured media, according to Nielsen, an amount that does not include Internet spending. Doner’s first work will break in the spring.
There does not appear to be an incumbent agency, per se.