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Stanley Black & Decker is betting that Barcelona football fans are in the market for tools. Having become FC Barcelona's official tools and security partner, the company is promising that (like FC Barcelona's famous slogan, "more than a club") it's "more than a partnership."
The strategic partnership deal was brokered by CAA Sports, a division of Creative Artists Agency (CAA), on FC Barcelona's behalf. It will include LED advertising during the team's global match broadcasts, plus exposure on Barca TV and the club's website as well as the club's social media platforms.