“We’re the all-singing, all-dancing crap of the world.”
Remember that line from Fight Club, where Tyler Durden reminds us we’re not unique snowflakes?
Well, that’s true. It is also false. Anyone who’s ever felt the electric tingle of a creative epiphany shoot down their spines, and then discovered the idea already exists in some form elsewhere, will say the same thing: Sure, someone else has done it. But my approach is different. We’re all about as different as we market ourselves to be.
This is the core idea behind Squarespace’s latest message, “Make It.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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