Sprint Will Return to the Super Bowl With a Special Robotic Guest
Droga5 releases two teasers for the brand's Big Game spot
With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4.
The spot will be handled by creative shop Droga5, which produced last year’s Sprint commercial in which we met a crazed dad who went through great pains (including emotionally scarring his two kids) to get out of his Verizon cell phone contract.
In today’s teasers, we meet Evelyn who appears to be practicing the essentials of being a millennial (how to take a selfie and the perfect brunch pic)—skills it appears she might show off in Sprint’s Big Game spot.
Each teaser had a somewhat cryptic message at the end: “See what else she’s learned. 02.04.18.”
No further information was given.
See anything we missed or got a tip on a Super Bowl ad, celebrity cameo or brewing controversy that’s not yet in the Super Bowl Ad Tracker? Drop an email to Adweek staff.
Here are Sprint’s 2018 Big Game teasers:
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