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It’s a pretty well-known fact that cell phone contracts are notoriously difficult to get out of. So difficult, in fact, that it can lead people to do some pretty extreme things.
Take the guy in Sprint’s Super Bowl ad, titled “Car.” He is willing to mentally scar his two children, after dragging them to a remote cliff on a dreary day, by pushing his car off the aforementioned cliff all in the name of getting out of his Verizon contract.