Spotify and Michelob Ultra Get Super-Personal With Customized Playlists for Your Next Run

Listening history plus a few inputs creates a dynamic soundscape

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Music and running go hand-in-hand. Maybe it’s the noise to drown out the labored breathing or the upbeat music that allows you to push past the resistance in your head. Either way, putting sneakers on concrete is easier with headphones.

Anyone who makes running a consistent part of their workout has a playlist, station or album they love to listen to while they move. Spotify has plenty of playlists curated for runners with vastly different musical tastes, but now they are bringing in a brand that wants to target individual runners’ preferences and location.

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