SpiralFrog Courts Users, Advertisers

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NEW YORK After many hiccups, ad-supported music site SpiralFrog launches today, betting it can convert users who illegally download music.

At launch, SpiralFrog offers about 800,000 tracks—a fraction of the size of file-sharing services like LimeWire—and 3,500 music videos. Users can listen to the music on their computers or download tracks to portable players that use the Windows Media Format. (That excludes the iPod.)

The launch comes after a tumultuous gestation period for SpiralFrog, including the departure of CEO Robin Kent, a former Universal McCann CEO.



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